The Ascend Washington Campaign was one of the most ambitious productions I've led, taking place throughout the diverse landscapes of Olympic National Park. From rugged mountains to remote beaches, the goal was to create a campaign that highlighted the diversity of Washington's landscapes while elevating Ascend's visual identity.

Throughout production, I coordinated permits, logistics, talent, and the schedule for a five-day shoot spanning hundreds of miles of protected public land. Constantly changing weather, tides, and environmental conditions required flexibility throughout production, ultimately allowing us to capture a broader range of imagery than originally planned.

The resulting photo and video assets continue to be used across catalogs, commercial campaigns, paid media, social media, retail signage, and digital marketing throughout the United States and Canada, becoming one of Ascend's most widely used campaigns to date.